How To Price A House To Sell Like Hotcakes

Dated: 07/08/2017

Views: 95

The best way to get a handle on your home's sales price are the prices of similarly sized homes in your neighborhood—otherwise known as “comparables," or “comps." For example, if a house near yours with the same square footage and numbers of bedrooms and bathrooms, and in similar condition, sold for $230,000 within the past three months, you can bet your own price will be in that ballpark.

For a quick snapshot, several websites (including this one) offer automated valuation models, or AVMs, where you type in your address and then get a price based on an algorithm that factors in comps in your area. But AVMs are just a starting point.

“No one has actually put eyes on your house, so an AVM can’t really give you an accurate price,” Crouch says. That's why you need your Realtor to visit your home, so she can factor in your home's unique strengths and weaknesses along with comps to come to a better estimate.

When your Realtor tells you a price, check it. Ask her how she came up with the amount, and look into the comps in your area yourself. Once you’re able to pore over the info, Crouch says, “you’ll be able to see a price range for yourself, so you won't feel like you're just having to blindly trust your Realtor."

Factor in upgrades with a grain (or two) of salt

Yep, you poured $10,000 into your brand-new chef's kitchen, or $15,000 to install an in-ground swimming pool. Sweet! So it stands to reason that you'd make that money back when you sell, right? Well, not quite. Surveys by the National Association of Realtors® show that your return on investment for home improvements depends on what kind of renovation you've pulled off—and how much prospective buyers want it in your area. Refinishing hardwood floors, for instance, will reap a 100% return, paying for itself. Convert a basement to a living area, and you'll recoup only 69% of those costs. The harsh truth: Not everyone is going to fall head over heels with your five-seat built-in hot tub.So do your research and find out what those upgrades will really get you.


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